Turning brandsinto publishers.Turningbrands intopublishers.
Layfe Newsroom is an AI-powered platform that turns your brand into a publisher.
It reads culture live, decides in minutes, makes on-brand creative and puts your team in charge of everything that is posted.
Reform RX◆
Berghaus◆
WOW◆
Lenovo◆
Budweiser◆
Football Manager◆
Rising Ballers◆
Pubity◆
LzLabs◆
Every brand wants to move at the speed of culture. Almost none can.
Marketing is built on decades-old processes
- In the dashboardThe insight arrives after the conversation has moved on.
- In the meetingEvery reactive idea queues for briefs and sign-off. Culture doesn't wait.
- In the production queueOn-brand content at volume takes weeks.
- In the org chartDoing this every day takes a team size that is hard to justify.
One platform. A new operating model.
One system that reads culture live, decides in minutes, produces on-brand creative continuously, and puts your team in charge of everything that is posted.
Our technology does the heavy lifting. You get the time back to focus on the work that matters.
Watch the filmSignal to creative in minutes.
Goal for Brazil.
Live culture and your own data, read all day.
The scorer celebrates like a surfer, at a World Cup in the USA. The match photo is in from Getty inside a minute.
The celebration, full frame, with two words: Surfing USA.
Single static · live match photoMake this one2.8 million likes on Instagram. Every post is measured, and the results feed the next signal.
The entire platform is customised for your brand
When the final whistle goes in any match on your calendar, it reads the score, finds an image from the match, designs the post and writes the headline. It runs only if your side won. Finished posts wait in Approvals.
Swipe to follow the flow
Every newsroom runs on flows written for that brand.
Automated content, in real time.
The average time from a goal to the first creative. The fastest took 3.5 seconds.
From moment to go-live. At previous events it took 5 to 48 hours.
Budweiser posts. There were 257 at the 2022 World Cup.
Likes on one post. It is the best performing post in AB InBev history.
Posts with over 1 million likes. Only one had reached that before.
The engagement efficiency of a traditional newsroom.
Live match newsrooms across 34 days. One for every match.
A platform and a managed service.
Everyone gets access to the platform. Every newsroom is bespoke and customised to focus on what matters to your brand.
- 01Set the strategy
- 02Set the direction
- 03Approve what is posted
- 01Build your newsroom
- 02Operate it every day
- 03Update and monitor it
Arian founded LADbible Group which grew into one of the world's most influential newsrooms. He led a team of 500+ people with a footprint across five countries, resulting in over 500 million followers on their social platforms.
Tom spent 8 years leading technology transformation programmes at PwC before becoming MD at Flight Story, where he was part of the founding team with Steven Bartlett and grew the business to 100+ people. He combines extensive experience of marketing strategy, creative and AI.
Sam led multiple large scale technology transformation projects at PwC UK for 8 years across a variety of industries before transitioning into the world of AI insights and creative.
Kirsty leads the delivery of our creative, turning strategy into high-impact creative assets.
Let's build your newsroom.
See it working on your own brand. We build the demo from your posts.
Book a demo